BEHAVIOURAL SCIENCE
Behavioural Science is at the core of our research in the CPTU
What are we doing?
Informing Trial Design
We use behavioural science evidence and understanding to inform the development of participant-facing materials, recruitment strategies, and data collection methods, ensuring our trials are accessible, engaging and participant-centred.
Evaluating screening & prevention interventions
We conduct mixed-methods sub-studies in CPTU trials to explore the acceptability, uptake and psychological impact of new cancer screening & prevention interventions.
Advancing trial conduct
Within our trials, we test new ways to improve the efficiency of trial design using studies within trials (SWATs).
Our Team
We have several embedded behavioural scientists in the CPTU who support our trials.
We also work closely with the wider
Cancer Behavioural Science Group
in the Wolfson Institute of Population Health, with over 20 behavioural and social scientists with a broad range of expertise.